Most churn conversations start too late. By the time a client is flagged as at risk, they’ve usually already made up their mind. The decision to leave rarely happens at renewal — it happens quietly, within the first three months, when a client realizes the product isn’t delivering what they expected and no one reaches […]
Archives for April 2026
TSIA’s 2026 Customer Success Report: What CSMs Need to Know
In February 2026, the Technology and Services Industry Association published its annual customer success report. The findings are direct and, for many CS professionals, probably uncomfortable. The core argument is this: CS teams are no longer being judged on customer sentiment. They’re being judged on financial indicators. The report builds this case around a framework […]