A new industry forecast released in January 2026 shows one clear trend.
Customer success is becoming central to how companies grow, retain clients, and scale operations.
According to a market report from Straits Research, the global customer success management market is projected to grow sharply between 2026 and 2033. The report tracks increased demand for platforms, tools, and teams that focus on long-term client outcomes rather than short-term transactions.
Source: https://straitsresearch.com/report/customer-success-management-market
Why the Customer Success Market Is Expanding
The report estimates the market will grow from under $3 billion in the mid-2020s to more than $16 billion by 2033. That growth reflects how businesses now operate.
Many companies rely on recurring revenue models. Retention matters as much as acquisition. That shift puts pressure on teams to deliver measurable value after onboarding.
Customer success teams are expected to:
- Improve retention and renewal rates
- Increase product adoption
- Reduce churn risk early
- Support expansion over time
This demand has driven investment in customer success software, analytics, and automation tools across industries.
Technology Is Changing Client Success Work
Another driver highlighted in the report is technology adoption.
Customer success platforms now integrate usage data, automation, and reporting into one system. Teams can monitor account health, flag risk, and act faster.
This shift aligns closely with SaaS environments and automation-first platforms.
For professionals like Jarrod Haneline, these tools support scalable client relationships without sacrificing consistency.
What This Means for Modern Client Success Teams
Jarrod Haneline currently works in client success at Pest Share, a platform focused on automation in the pest control space.
The market forecast mirrors what teams like his are already experiencing. Client success is no longer reactive. It is structured, data-driven, and closely tied to business growth.
Jarrod Haneline’s day-to-day focus reflects this shift. Coordinating accounts, supporting adoption, and helping clients see value early all align with the trends outlined in the report.
Why Investors Are Paying Attention
The forecast also shows strong investor interest.
As customer success becomes a growth driver, companies that support retention and expansion attract more attention. Tools that help teams scale client outcomes are no longer optional add-ons.
They are core infrastructure.
The takeaway is simple. Customer success is becoming a long-term growth function, not a support layer.
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